Hankook Tire to Participate in ‘Everything Electric FARNBOROUGH 2025’ in the UK

- Participating as the Headline Sponsor at the EV exhibition in Hampshire, UK, from October 11 to 12
- Showcasing the ‘iON’ tire line-up and official Formula E electric racing tires to demonstrate advanced technology
- Expanding touchpoints with local customers through continued sponsorship and participation in major European EV events

Seoul, Korea, October 10, 2025 — Global leading tire company Hankook Tire & Technology (hereafter Hankook Tire) will serve as the Headline Sponsor of “Everything Electric FARNBOROUGH 2025,” held in the United Kingdom from October 11 to 12 (local time).

“Everything Electric” is the UK’s leading electric vehicle exhibition organized by Fully Charged, the country’s specialist EV media outlet. The event provides a platform for sharing market trends and the latest technological insights in the global EV industry. This year’s exhibition will be held at the Farnborough International Exhibition & Conference Centre in Hampshire.

Hankook Tire has been participating in the exhibition since last year to engage with the UK EV industry and consumers through its iON brand, the world’s first full line-up of tires dedicated to electric vehicles. This year, the company has elevated its involvement by participating as the Headline Sponsor.

During the exhibition, Hankook Tire will feature a dedicated brand booth to give visitors hands-on access to its world-class EV tire technologies. In addition, the company will sponsor various programs and café spaces organized by the event host to further increase brand visibility.

At its booth, Hankook Tire will showcase its complete iON product range, including the high-performance iON evo, and iON GT, as well as the all-weather iON FlexClimate. Visitors will also be able to see the GEN3 Evo iON Race, the exclusive electric racing tire developed for the world’s premier electric racing series, the ABB FIA Formula E World Championship.

In addition, the "Formula E Gaming Zone" will feature a digital game using large LED screens where visitors can test their skills by distinguishing between iON tires and Formula E tires, providing an entertaining experience for attendees. The company will also sponsor relaxation spaces within the venue, including the “Electric Café,” creating a welcoming environment for attendees while featuring iON brand elements to strengthen brand connection throughout the event.

Hankook Tire has showcased the innovative technology of its iON brand at major events across Europe, including the London to Brighton EV Rally in the UK and The Tire Cologne international exhibition in Germany. Through these efforts, the company has strengthened its premium brand position as a leader in the global electric vehicle tire market.

Moreover, Hankook Tire has consistently achieved top results in tire comparison tests conducted by major European automotive publications and certification bodies, including the UK’s WhatTyre, Germany’s Auto Bild, and TÜV SÜD. These results confirm the company’s leadership as a provider of best-in-class electric vehicle tire technology.

Moving forward, Hankook Tire plans to strengthen its premium positioning as a global unified brand, “Hankook,” by actively promoting the innovative technology of its iON product line at major electric vehicle events across Europe, including the UK. Through ongoing sponsorships and participation, the company will also deepen engagement with the local customers.