We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity.

Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities.

Strategic Directions

Organic & Inorganic Growth

To achieve sustainable growth and development, we will actively pursue both inorganic growth strategy such as M&A, JV, and Off-take agreement as well as organic growth strategy. Additionally, we will revisit the roles of the eight Global Plants and maximize operational excellence based on the organic and Inorganic growth strategies.

First Tier in Europe & North America

To provide customers with the best products and services at right time right place, we will optimize Supply Chain Management operations and enhance our brand position. In particular, we will actively expand our production and distribution infrastructure in North America and Europe, which are leading market of the global automotive industry.

Profitable Portfolio

To maximize profitability, we will improve product, brand, inch, and customer mix and continue to promote activities to secure cost competitiveness. We will diversify the business structure to create sustainable profits as we improve our business portfolio more on distribution and specialty tire segment.

Key Figures

We supply a variety of high-quality tires to over 160 countries around the globe to provide a safe and dynamic driving experience.

Hankook Tire & Technology produces 100 million high-quality tires per annum and supplies them to 160 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers.

ESG Management

We practice systematic ESG management at a global level to transform into a world-renowned ESG leader.

For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend.

Business Principle

We provide the value of high technology and premium brands based on the extensive network we have built throughout the world.

We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'.

Global Presence

Brand Portfolio

Hankook

As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires).

Laufenn

Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufenn', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group).

Kingstar

Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'.

Achievement